King Ranch Turfgrass
Privacy Policy
Last Updated: November 7, 2024

Our Commitment to You

King Ranch Turfgrass, L.P. (“King Ranch Turfgrass”) wants you to know that whether you’re ordering online, or just browsing, your privacy is very important to us. King Ranch Turfgrass (referred to as “we”, “our”, and “us” throughout this notice) makes reasonable efforts to protect the security and confidentiality of the personal information we have and to ensure that such information is used for proper business purposes in connection with the management or servicing of your account. Our relationship with you is our most important asset. We understand that you have entrusted us with your information, and we do everything we can to maintain that trust. Details of our approach to privacy, including how your personal information is collected and used, are set forth in this privacy policy.

This privacy policy (“Privacy Policy”) explains how King Ranch Turfgrass collects, uses, shares, and safeguards information about you when you use the King Ranch Turfgrass website: https://krturfgrass.com/, any associated content and materials available in connection with the website (collectively, the “Website”), become a member of our customer list, or when you visit one of our physical stores. For more information on how we handle a job candidate’s personal information, please go to the Jobs section of our Careers page, linked here

If we decide to change our privacy policy, we will post those changes on this page. All amended terms automatically take effect as of the date this Privacy Policy is updated and published on the Website. Your continued use of the Website following the posting of changes to this Privacy Policy will mean that you accept those changes. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a prominent notice on the Websites prior to the change becoming effective.

In addition to the information contained in this Privacy Policy, please refer to and review King Ranch Turfgrass’s cookie policy, below this Privacy Policy, (“Cookie Policy”) for information regarding how we use cookies.

WHERE DO WE GET YOUR PERSONAL INFORMATION FROM, WHAT CATEGORIES DO WE COLLECT, AND HOW DO WE USE AND SHARE IT? The table immediately below provides a detailed listing, on a category-by-category basis, of the types of personal information we collect or obtain, how we do so, and the ways in which we use and share it on an annual basis.  We may have collected any of the following categories of personal information from You within the past twelve (12) months.  We also may create and/or use personal information drawn using the below-described personal information to create a profile reflecting our customers’ preferences.

Categories Of Personal Information Business Purpose Categories Of Sources Categories Of Third Parties
General Identifiers

(Personal information such as a real name, alias, postal address, signature or unique personal identifier, physical characteristics or description, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.)

  • General Use
  • Promotional Communications
  • Marketing/Performance Analysis & Data Analytics
  • Improve King Ranch Turfgrass
  • Security Activity
  • Voluntary Submission
  • Automatic Collection
  • Corporate Affiliates And Franchisees
  • Promotional Or Fulfillment Vendors
  • Marketing Support Vendors
  • Transaction Support Vendors/Payment Processors
Characteristics

(Personal information such as gender, language preference, age, and the like.)

  • General Use
  • Promotional Communications
  • Marketing/Performance Analysis & Data Analytics
  • Improve King Ranch Turfgrass
  • Security Activity
  • Voluntary Submission
  • Corporate Affiliates And Franchisees
  • Promotional Or Fulfillment Vendors
  • Marketing Support Vendors
Commercial Information

(Personal information that includes records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.)

  • General Use
  • Promotional Communications
  • Marketing/Performance Analysis & Data Analytics
  • Improve King Ranch Turfgrass
  • Security Activity
  • Voluntary Submission
  • Automatic Collection
  • Corporate Affiliates And Franchisees
  • Law Enforcement Or Government
  • Promotional Or Fulfillment Vendors
  • Marketing Support Vendors
  • Transaction Support Vendors/Payment Processors
Internet Activity Data

(Personal information that includes electronic network activity information, such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement regardless of device type used be it a personal computer, cell phone or other mobile device.)

  • General Use
  • Promotional Communications
  • Marketing/Performance Analysis & Data Analytics
  • Improve King Ranch Turfgrass
  • Security Activity
  • Voluntary Submission
  • Automatic Collection
  • Corporate Affiliates And Franchisees
  • Promotional Or Fulfillment Vendors
  • Marketing Support Vendors
  • Transaction Support Vendors/Payment Processors
Financial Data

(Personal information such as bank account number, credit card number, debit card number, or any other information needed to complete a transaction with us that involves payment.)

  • General Use
  • Improve King Ranch Turfgrass
  • Voluntary Submission
  • Corporate Affiliates And Franchisees
  • Transaction Support Vendors/Payment Processors
Audio/Visual Data

(Electronic recordings, such as video surveillance in physical stores and data collected through access to phone cameras for scanning and inputting transaction details.)

  • General Use
  • Security Activity
  • Voluntary Submission
  • Automatic Collection
  • Corporate Affiliates And Franchisees
  • Law Enforcement Or Government
  • Transaction Support Vendors/Payment Processors

The above chart is a comprehensive summary of the personal information collected by or on behalf of King Ranch. King Ranch does not collect any sensitive personal information from You.

COLLECTING YOUR INFORMATION. We may collect information about you in a variety of ways but generally speaking, it falls into one of the following categories:

Voluntary Submission. This is personal information you choose to provide in connection with signing up to our customer or promotion list such as your name, phone number, address, email, providing content on the Website such as a review, or other activities in which you participate on the Website or through our stores.

Automatic Collection. Information our servers automatically collect when you visit, use, or browse the Website, such as your IP address, your operating system, browser version, the address of a referring website, the pages you visit on the Website, the dates and times you visit the Website, device and usage information, such as language preferences, referring URLs, country, location, information about how and when you use our services and other technical information. If you visit our physical store, this may include security camera footage.

Additional Information. Information from third-party vendors (please see the “Transaction Support Vendors/Payment Processors” section) and social media platforms (please see the “INFORMATION WE COLLECT FROM THIRD PARTIES SUCH AS SOCIAL MEDIA AND OTHER CONTENT PLATFORMS” section).

HOW WE USE YOUR INFORMATION. The following paragraphs generally describe how King Ranch Turfgrass uses your information in connection with our store.

General Use. King Ranch Turfgrass will use your information as necessary to carry out and manage its store and to contact you. This includes, creating user accounts or profiles as well as using your information to verify and administer your account or profile, including processing payments, validating your compliance with the terms and conditions, fulfilling orders for merchandise (if applicable), processing transactions, and screening orders and transactions for potential risk or fraud. We will use your information to communicate with you about King Ranch Turfgrass’s store, your use of the store or your inquiries related to the store. King Ranch Turfgrass will use your information to ensure that content from our store is presented in the most effective manner for you and for your computer or device, allowing you to participate in interactive features of our store (when you choose to do so), and as part of our efforts to keep our store safe and secure.

Improve King Ranch Turfgrass.  King Ranch Turfgrass continuously seeks to improve its in-store customer experience and optimize its Website. To do so, we may request and collect your feedback and conduct research to understand the effectiveness of our offerings, improve our offerings, and to better understand the King Ranch Turfgrass community. If we publish the results of our research to others, such research will be presented in a de-identified and aggregate form such that individual users cannot be identified.

Promotional Communications. We will use your personal information to communicate with you by email, postal mail, phone, or text message with targeted advertisements or marketing communications we believe may be of interest to you, such as surveys, promotions, special events or our products and store and those of our affiliates or third-party partners, and any of their related businesses. By signing up to any of our promotional lists, you are giving your express permission to King Ranch Turfgrass and their agents or vendors the right to contact you with targeted advertising materials by email, text message (SMS), telephone or cellphone, including the use of automated, predictive, programmable, or similar (“robodialers”) dialers or dialing software, or any other means of communication we may utilize to provide promotional offers.  To the extent applicable, you expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider. If you no longer wish to receive promotional communications by email, please follow the unsubscribe link located at the end of an email message.  If you no longer wish to receive text messages, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from King Ranch Turfgrass.

Marketing/Performance Analysis & Data Analytics. We will use your information to help us better understand your interests and needs, such as by engaging in analysis and research regarding use of the store. We may use your information to measure or understand the effectiveness of advertising and content we serve to you and others, and to deliver and customize relevant advertising and content to you.  For example, we may generate analytics about how our customers browse and interact with the Website, and to evaluate the success of any marketing and advertising campaigns we pursue. For more information, please see the section “HOW WE SELL OR SHARE YOUR PERSONAL INFORMATION” below.

Security Activity. We will use your information to protect King Ranch Turfgrass, its partners, its users, and non-users against activity that breaches our security including fraudulent activity or acts that King Ranch Turfgrass believes to be in breach of applicable laws, rules, and codes or of its policies.

Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the store with information that we receive from other sources, both online and offline, and use and share such combined information in accordance with this Privacy Policy.

King Ranch Turfgrass does not create user profiles that are in furtherance of decisions that produce legal or similarly significant effects concerning a consumer.

Aggregate/De-Identified Data. We may aggregate and/or de-identify any information collected through the store so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.

RETENTION PERIOD. King Ranch Turfgrass shall only store personal information for as long as it is required. This is determined by considering the purposes for which it was obtained in accordance with applicable laws. Our retention period is based on (1) the nature of our relationship with the data subject and (2) any legal obligations we are bound to fulfill.

‘DO NOT TRACK’ INFORMATION. If you previously provided personally identifiable information to us, a unique identifier in the cookie may tie the information collected via the cookie to such information. Do Not Track (“DNT”) is a privacy preference that users can set to have their Internet browser automatically send a signal to our online and mobile resources to request we not track browsing activity across different sites. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals, but do recognize and respond when required by applicable privacy laws, such as when HTTP header fields or Java objects are used. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of the Website or certain portions of the Website. Also, please note that we may still use information we’ve collected from cookies prior to your disabling them; however, we will not collect any further information from the disabled cookies. In addition to the information contained in this Privacy Policy, please refer to and review King Ranch Turfgrass’s Cookie Policy, for information regarding how we use cookies.

INFORMATION WE COLLECT FROM THIRD PARTIES SUCH AS SOCIAL MEDIA AND OTHER CONTENT PLATFORMS. King Ranch Turfgrass maintains a presence on a variety of social media platforms.  When you “like” or “follow” us on Instagram, YouTube, or other social media platforms, we may collect some information about you. We may also receive information about you from third party companies such as data analytics providers and data brokers.  This information includes your name, email address, and any comments or content you post that is relevant to King Ranch Turfgrass. We also collect your information if you sign up for a promotion and submit information to us through one of our social media accounts.

HOW WE DISCLOSE YOUR PERSONAL INFORMATION. Over the past twelve months, King Ranch Turfgrass has disclosed the data categories described within this Privacy Policy to the following categories of third parties:

Corporate Affiliates and Franchisees. We may share personal information with our corporate affiliates, corporate parents and franchisees who will use such information in the same way as we can under this statement.

Law Enforcement or Government. We may disclose personal information to government agencies and authorities, and to other third parties when compelled to do so by such government authorities, or at our discretion or otherwise as required or permitted by law, including responding to court orders and subpoenas.

Successors for Business Sale/Purchase. If we, or any of our affiliates, sell or transfer all or substantially all of our assets, equity interests or securities, or are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, divestiture, consolidation, or liquidation, personal information may be one of the transferred assets.

Marketing Support Vendors. We may need to disclose certain of your personal information to vendors who we have engaged for technology and services that support our marketing efforts; this includes ad-tech partners and social media websites.

Promotional or Fulfillment Vendors. In order to carry out promotions we make available to you and/or deliver our goods and services, we are required to share personal information with vendors who specialize in those activities.

Software and Technology Vendors. Our various service providers may have access to or be provided with some of your personal data in connection with the tasks they perform on our behalf such as maintaining portions of our networks or the software applications that run on them.

Transaction Support Vendors/Payment Processors. We share personal information with those of our vendors and business partners who need it to perform under the contracts we have with them, including our service providers or third-party vendors (“Payment Processor”).

HOW WE SELL OR SHARE YOUR PERSONAL INFORMATION. King Ranch Turfgrass does not directly sell your data in exchange for monetary consideration or value. In order to support tailored advertisements, offers, or content that you may find interesting when you browse the internet, King Ranch Turfgrass shares or facilitates the transfer of certain personal information with our trusted third party partners that support online advertising, data co-operatives, mobile advertising, data analytics, social media engagement, data brokers advertising networks or any other activity that may be considered cross-contextual behavioral advertising. While King Ranch Turfgrass does not directly sell or receive monetary consideration or value for your data, the transfer and/or sharing for cross-context behavioral advertising or targeted advertising could be considered an indirect sale.

For more information on how to exercise your rights in relation to the sharing or sale of your personal information, please see the section “Exercise Your Privacy Rights” below.

SECURITY OF YOUR INFORMATION. The King Ranch Turfgrass takes your concerns about the security of online ordering very seriously. If you buy products or services through the Website or any other means, your payment may be processed by our Payment Processors. These Payment Processors handle your payment or credit card information. King Ranch Turfgrass does not process or handle your credit card or payment information directly. Each Payment Processor has its own privacy policies, and those terms will apply to you.

POLICY FOR CHILDREN. We do not use the Website to solicit information from or market to children under the age of 18. By using the Website, you represent that you are at least 18 years of age. We encourage parents and legal guardians to monitor their children’s internet usage and to instruct their children never to provide personal information through the Website or any other website without parental consent. If you believe a child has provided personal information to us via the Website, please contact us and we will use reasonable efforts to locate and delete the information.

LINKS TO OTHER WEBSITES AND THIRD PARTY PRACTICES. This privacy policy explains how we collect, use, share, store and protect information that you provide to us. Sometimes, King Ranch Turfgrass teams up with other companies to better serve you. The Website may have a link to another company’s website, such as where you may be able to buy our products. Those companies may have privacy policies that are different from this Privacy Policy. King Ranch Turfgrass is not responsible for the actions of those websites whose links are accessible through the Website or any actions of third parties that are not under King Ranch Turfgrass’s exclusive control.

SUBMITTING INFORMATION FROM OUTSIDE THE UNITED STATES. We control and operate the online and mobile resources from within the United States of America (the “U.S.”). Information collected through the Website may be stored and processed in the U.S. or any other country in which our vendors or we maintain facilities. Although we do not actively block or monitor visitors from other countries, the Website is directed only at visitors from the U.S. As such, this Privacy Policy is consistent with U.S. law and practice and is not adapted to other laws (including European data security and privacy laws). King Ranch Turfgrass will apply the applicable laws of the U.S., including as embodied in this Privacy Policy, in place of any data protections under your home country’s (the country from where you submit information) law. By using the Website, you represent that you freely and unambiguously acknowledge and agree that this Privacy Policy, not your home country’s (the country from where you submit information) laws, controls how we will collect, store, process, and transfer your personal information. Similarly, the English language version of this Privacy Policy is the controlling version regardless of any translation you may attempt.

EXERCISE YOUR PRIVACY RIGHTS. King Ranch Turfgrass takes privacy seriously. Where applicable, data subjects have certain rights they can request for King Ranch Turfgrass to fulfill. These requests can be made by either the data subject or an authorized agent. These rights include:

  • The Right to Know. You have the right to request that King Ranch Turfgrass disclose the personal data that King Ranch Turfgrass has collected about you;
  • The Right to Amend. You have the right to correct any information that King Ranch Turfgrass stores about you;
  • The Right to Opt Out Of Targeted Advertising. You have the right to opt-out of receiving targeted advertisements as well as having consumer behavioral profiles built about you;
  • The Right to Delete. You have the right to request that King Ranch Turfgrass delete information that it maintains about you, subject to certain exceptions; and
  • The Right to Opt Out Of Your Personal Information Being Sold or Shared. King Ranch Turfgrass does not sell your information.

In order to exercise any of the rights detailed above, you may email us here:  privacy@king-ranch.com. We will use your email as proof of verification unless otherwise prohibited. Exercising your rights under this section will not result in any discrimination by King Ranch Turfgrass. We will treat you the same as any other user. If you disagree with or dispute a decision that has been made on the scope or application of the rights described in this clause, you may appeal this decision by contacting privacy@king-ranch.com.

We will respond to your request to exercise any of the above rights in writing (including via email), or orally if requested, as soon as practicable and in any event not more than within one month after receipt of your request. In exceptional cases, we may extend this period by up to two months and we will tell you why. If you would like to exercise any of these rights, please contact us using the contact details provided above.

CONTACT US. If you have questions or comments about this Privacy Policy, please email us at privacy@king-ranch.com. If you prefer, you may also contact us via at:

King Ranch Turfgrass
106 N Dennis Street
Wharton, TX 77488

We can also be reached via a toll-free phone at: (888) 639-4727

The King Ranch Turfgrass website: https://krturfgrass.com/, any associated content and materials available in connection with the website (collectively, the “Website”) may use cookies, web beacons, and other tracking technology, depending on the features offered. Tracking technology is useful for gathering information such as browser type and operating system, tracking the number of visitors to the Website, and understanding how visitors use the Website. Cookies can also help us customize the Website and improve your experience.

In addition to the information contained in this cookie policy (“Cookie Policy”), please refer to and review King Ranch Turfgrass’s privacy policy, above, (“Privacy Policy”) for information regarding how we collect, use, share, and safeguard information about you when you use the Website, become a member of our customer list, or when you visit one of our physical stores.

Cookies. We may use cookies to:

  • keep track of the number of return visits to this Website;
  • accumulate and report aggregate, statistical information on Website usage;
  • to deliver relevant content and advertising for products on the Website, as well as on other websites you visit and other applications you use;
  • deliver specific content to you based on your interests or past viewing history; and
  • save your password for ease of access to the Website.

You can disable certain cookies, although the Website may not function properly for you. Your browser preferences can be modified to accept or reject all cookies, or request a notification when a cookie is set. In order to use all of the features and functionality of King Ranch Turfgrass’s Website, you need to accept cookies. A brief description of the types of cookies we use and what they do can be found below:

Type of Cookie Description
Necessary Ensure that our Website can properly function. These cookies include recognition of your country of origin so we can correctly populate transaction currency and cookies to help you navigate through our website.
Preference Allow our Website to remember choices you have made in the past when browsing/navigating through our site.
Statistics or Performance Improve the performance and use of our Website. These cookies include transmitting analytics data so we can improve our Website’s speed and reliability.
Targeting Support the targeting of advertisements to individuals. These cookies include tracking your preferences so we can tailor our Website to your needs.

Third-Party Cookies and Pixels.  By using our Website, you consent to the use of cookies and similar technologies by third parties to enhance your experience, conduct analytics, and deliver targeted advertising. Data may be shared based on your privacy settings on social media platforms. For example, our Website may use pixels or cookies from Meta (Facebook) and Google and share information about your usage of our Website with these companies. Meta, Google, and other applicable platforms have informed you about such activities, and you consented to their receipt of data transmitted by such technologies when you created an account or accepted updates to their terms. For more details, please see our Privacy Policy.

Web Beacons. A web beacon, sometimes called a tracking pixel, is a programming code that can be used to display an image on a web page, but can also be used to transfer your unique user identification to a database and associate you with previously acquired information about an individual in a database. This allows King Ranch Turfgrass and our third-party service providers to track certain websites you visit. Web beacons are used to track online behavioral habits for marketing purposes to determine products or services you may be interested in. In addition to using web beacons on web pages, we also use web beacons in email messages sent to individuals listed in King Ranch Turfgrass’s database.

Other Tools. King Ranch Turfgrass may also use a web server log or a Software Development Kit (“SDK”). A webserver log is a file where website activity is stored. An SDK is a set of tools and/or code that we embed in our software to allow third parties to collect information about how people interact with our store. As we continue to develop the Website and our store, King Ranch Turfgrass may implement additional methods to gather information about the King Ranch Turfgrass community.

If you previously provided personally identifiable information to us, a unique identifier in the cookie may tie the information collected via the cookie to such information. Do Not Track (“DNT”) is a privacy preference that users can set to have their Internet browser automatically send a signal to our online and mobile resources to request we not track browsing activity across different sites. There is, however, currently no universal standard for sending and receiving DNT signals. As such, we cannot promise that we respond to all DNT signals, but do recognize and respond when required by applicable privacy laws, such as when HTTP header fields or Java objects are used. Most web browsers are set to accept cookies by default. You can usually choose to set your browser to disable or reject cookies. Be aware that disabling or rejecting cookies could affect the availability and functionality of the Website or certain portions of the Website. Also, please note that we may still use information we’ve collected from cookies prior to your disabling them; however, we will not collect any further information from the disabled cookies.